The applicability of context-based multicast: a shopping centre scenario

This paper analyzes the applicability of context-based multicast content distribution (CBMCD) on the example of realistic push- and videobased mobile advertising services at a shopping centre. The technical results of the simulation of the service scenario show that CBMCD significantly reduces the n...

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Bibliographic Details
Main Author: Wozniak, Thomas (author)
Other Authors: Stanoevska-Slabeva, Katarina (author), Gomes, Diogo (author), Schotten, Hans D. (author)
Format: conferenceObject
Language:eng
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10773/10626
Country:Portugal
Oai:oai:ria.ua.pt:10773/10626