SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of country United Kingdom plus international entry mode selection (export Vs. FDI modes) LR

This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the cit...

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Detalhes bibliográficos
Autor principal: Rebelo, Maria Luísa Meneres De Faria (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/139165
País:Portugal
Oai:oai:run.unl.pt:10362/139165

Texto Completo

http://hdl.handle.net/10362/139165

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