How gender affects the buying-decision process among consumers of luxury goods
Over the decades, many studies focused on luxury brand consumption and explored the customer perception and motives for purchasing luxury brands. Nevertheless, the role of gender in this context has been neglected. Recently, some researchers have been studying the influence of gender on luxury purch...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/22664 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22664 |