The evolving role of artificial intelligence in marketing: a review and research agenda

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in marketing has shown that AI is capable of mimicking humans and performing activities in an ‘intelligent’ manner. Considering the growing interest in AI among marketing researchers and practitioners, this review s...

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Bibliographic Details
Main Author: Vlačić, Božidar (author)
Other Authors: Corbo, Leonardo (author), Silva, Susana Costa e (author), Dabić, Marina (author)
Format: article
Language:eng
Published: 2021
Subjects:
Artificial intelligence
HOMALS
Intelligent system
Marketing
Multiple correspondence analysis
Systematic literature review
Online Access:http://hdl.handle.net/10400.14/33196
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/33196

Internet

http://hdl.handle.net/10400.14/33196

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