Framework for Multi-Agent Simulation of User Behaviour in E-Commerce Sites

Customers interact with e-commerce websites in multiple ways and the companies operating them rely on optimizing success metrics such as CTR (Click through Rate), CPC (Cost per Conversion), Basket and Lifetime Value and User Engagement for profit. Changing what, how and when content such as product...

Full description

Bibliographic Details
Main Author: Duarte Nuno Pereira Duarte (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Engenharia electrotécnica, electrónica e informática
Electrical engineering, Electronic engineering, Information engineering
Online Access:https://hdl.handle.net/10216/85507
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/85507

Internet

https://hdl.handle.net/10216/85507

Similar Items