Framework for Multi-Agent Simulation of User Behaviour in E-Commerce Sites
Customers interact with e-commerce websites in multiple ways and the companies operating them rely on optimizing success metrics such as CTR (Click through Rate), CPC (Cost per Conversion), Basket and Lifetime Value and User Engagement for profit. Changing what, how and when content such as product...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | https://hdl.handle.net/10216/85507 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/85507 |