Customer data mining for lifestyle segmentation
A good relationship between companies and customers is a crucial factor of competitiveness. Market segmentation is a key issue for companies to develop and maintain loyal relationships with customers as well as to promote the increase of company sales. This paper proposes a method for market segment...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2012
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| Assuntos: | |
| Texto completo: | https://repositorio-aberto.up.pt/handle/10216/99139 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/99139 |