Digital transformation and loyalty programs in the Portuguese retail sector
There is an increasing globalisation, in the grocery retail market, where competition and Digital Transformation are constantly evolving. These aspects, along with the high costs of acquiring new clients, lead companies to implement loyalty programs. This tool is essential to create and maintain cus...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/24719 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24719 |