The impact of virtual reality in the motion picture industry regarding brand coolness, emotional responses, and WOM

The main goal of the present dissertation is to understand how virtual reality impacts the motion picture industry regarding the constructs of brand coolness, empathy, sympathy, and word-ofmouth in comparison with the traditional 2D screens, while also considering the importance of the movie content...

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Bibliographic Details
Main Author: Rodrigues, Mariana de Oliveira Berga (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Brand coolness
Cinematic virtual reality
Emotional responses
Motion picture
Storytelling
WOM
Realidade virtual cinematográfica
Respostas emocionais
Filme
Narrativa
Online Access:http://hdl.handle.net/10071/21900
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21900

Internet

http://hdl.handle.net/10071/21900

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