Internationalization strategy: how can Nova School of Business and Economics attract Canadian students?

Internationalization is becoming an essential factor for today’s society, determinant for the development not only for individuals but also for Higher Education Institutions. This dissertation aims to advise Nova SBE on how to attract Canadian students. It will also help to understand the current tr...

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Detalhes bibliográficos
Autor principal: Ferreira, Teresa Mendes Cortês (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2016
Assuntos:
Texto completo:http://hdl.handle.net/10362/17185
País:Portugal
Oai:oai:run.unl.pt:10362/17185