Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour
This study aims to determine which factors influence travellers’ intentions to purchase travel online by proposing and empirically testing a new model grounded on the theory of planned behaviour. In order to validate the model, a web-based questionnaire was applied and a total of 1732 valid response...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10400.19/3547 |
| País: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/3547 |