Estimating a customer churn model in the ADSL industry in Portugal: The use of a Semi-Markov model
Customer churn has been stated as one of the main reasons of profitability losses in the telecommunications industry. As such, it seems critical to have an a priori knowledge about the risk of a given customer to churn at any moment, in order to take preventive measures to avoid the defection of pot...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10071/24430 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24430 |