Digital transformation in fashion retailing : personalization practices and their effect on loyalty in online shopping

Customer loyalty is essential to the profitability and survival of fashion e-tailers. A multitude of different tactics and practices are applied to build a loyal customer base in the highly competitive market space. One common concept applied in this area is personalization. This dissertation approa...

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Bibliographic Details
Main Author: Fellenberg, Jil Sarah (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Digital transformation
Personalization
Fashion retail
Loyalty
Transformação digital
Personalização
Retalho de moda
Fidelidade
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/37894
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/37894

Internet

http://hdl.handle.net/10400.14/37894

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