Digital transformation in fashion retailing : personalization practices and their effect on loyalty in online shopping
Customer loyalty is essential to the profitability and survival of fashion e-tailers. A multitude of different tactics and practices are applied to build a loyal customer base in the highly competitive market space. One common concept applied in this area is personalization. This dissertation approa...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.14/37894 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/37894 |