Orthorexia nervosa and marketing strategies : case studies
Orthorexia nervosa is recognized in literature as an eating disorder which describes a pathological fixation with healthy food. Describing a consumer behavior related to food choices, the question is raised whether it can or can not be considered a new food trend. The aim of this dissertation is to...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10400.14/29410 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/29410 |