Orthorexia nervosa and marketing strategies : case studies

Orthorexia nervosa is recognized in literature as an eating disorder which describes a pathological fixation with healthy food. Describing a consumer behavior related to food choices, the question is raised whether it can or can not be considered a new food trend. The aim of this dissertation is to...

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Bibliographic Details
Main Author: Pisco, Ana Margarida Sintra (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Orthorexia nervosa
Marketing strategies
Food industry
Case studies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/29410
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29410

Internet

http://hdl.handle.net/10400.14/29410

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