The new protein needed: The impact of cute packaging design on risk perception of contagious disease

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Melo, Gonçalo Ferreira de (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Consumer behavior
Cute design
Risk perception
Insects
Disgust
Environment
SDG 2 - Zero hunger
SDG 12 - Responsible production and consumption
Online Access:http://hdl.handle.net/10362/143398
Country:Portugal
Oai:oai:run.unl.pt:10362/143398

Internet

http://hdl.handle.net/10362/143398

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