From communication to art: McDonald’s and flat design
The status of communication objects or images always changes. This paper proposes to observe this phenomenon from a semiotics point of view in order to analyse how a brand reinvents its visuals and how this reinvention is related to a new marketing strategy. In fact, this paper tries to show how mea...
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| Formato: | article |
| Idioma: | por |
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2017
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| Texto completo: | https://doi.org/10.17231/comsoc.31(2017).2625 |
| País: | Portugal |
| Oai: | oai:journals.uminho.pt:article/797 |