Excentric : can digital dreams really come true?

Excentric was the Portuguese based Company selected to serve as the background for the development of a teaching case in Marketing, followed by a teaching note, intended to be used as a pedagogical tool in undergraduate or graduate programs. In 2006, Miguel Figueiredo, decided to create Excentric, a...

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Bibliographic Details
Main Author: Cunha, Átina Sofia Paiva Alves da (author)
Format: masterThesis
Language:eng
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10400.14/15540
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/15540