Multi level marketing and the impact on distributors’ loyalty of (un)success factors: an approach to measure loyalty
Multi-level marketing industry besides on the 20th century has had a great expansion and some companies became huge players in their activity sectors, a lot of missing points still exists and remain to be explained. This study has the aim to explore MLM model, making a three-part analysis taking int...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10071/19671 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19671 |