Uma tipologia do anúncio publicitário = A tipology of advertising
In this paper we propose a classification of the main types of commercials, usingas guide some crucial moments of the history of the publicity. The two main typesof ads were identified by J. Walter Thompson in the early twentieth century. On theone hand advertising reason-why and, on the other hand,...
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| Formato: | book |
| Idioma: | por |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | https://hdl.handle.net/10216/121955 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/121955 |