How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851
The presented case study aims to study the importance of global shoppers for the development of luxury cosmetic brand, Kiehl’s Since 1851, in Portugal. Nowadays, in Portugal, the brand has two major problematics regarding global shoppers: no loyalty and no registration. Having in consideration these...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/13670 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13670 |