The influence of narratives on the internationalization process of international new ventures

This thesis has as objective filling in the existing gap in international literature about the role of narratives during the implementation of an internationalization strategy in an international new venture. To answer the research question, I did a qualitative research based on a Portuguese firm. T...

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Bibliographic Details
Main Author: Rolo, Joana de Jesus Lourenço (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
International new ventures
Internationalization process
Strategic change
Narratives
Storytelling
Sensemaking
Nova empresa internacional
Processo de internacionalização
Mudança estratégica
Narrativas
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/27008
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/27008

Internet

http://hdl.handle.net/10400.14/27008

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