The case study of Cascais municipality place branding based on Chinese tourist preferences
With the intensification of competition among tourist destinations in the market for source of tourists, the importance of tourist destination marketing to the development of tourism in various places has become increasingly prominent. The achievements of China's economic and social development...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10071/26256 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26256 |