Challenges and opportunities of rewarding influencers in order to foster brand lift - the case of the brand kehl’s In Portugal
The objective of this thesis is to uncover the value of the use of influencers as a marketing tool, thoughthrough the case study of the skin care brand Kiehl’s Since 18511 in Portugal. The research focus on the activity of twelve influencers selected to help to promote Kiehl’s. More specifically, we...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10362/22359 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/22359 |