Raising your arms towards branding: how Narta found its place in a mature market
The main purpose of this project is to understand how a brand can differentiate itself in a mature market, having as key drivers the Brand Experience and Brand Communication Management. In this case, these conceptual models will be applied to Garnier’s deodorant brand – Narta. Narta is a ten years o...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10071/15461 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15461 |