The role of virtual reality and artificial intelligence in marketing relationship communications
Virtual Reality (VR) and Artificial Intelligence (AI) have benefited from a constant presence in the front stage of the top technological breakthroughs due to their potential contribution in the Marketing field. This growing interest to understand the potential of VR and AI and as a new way to attra...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/22771 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22771 |