The role of virtual reality and artificial intelligence in marketing relationship communications

Virtual Reality (VR) and Artificial Intelligence (AI) have benefited from a constant presence in the front stage of the top technological breakthroughs due to their potential contribution in the Marketing field. This growing interest to understand the potential of VR and AI and as a new way to attra...

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Bibliographic Details
Main Author: Ferreira, M. M. (author)
Other Authors: Loureiro, S. M. C. (author), Pereira, H. (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
Virtual reality
Artificial intelligence
Customer experience
Integrated marketing communications
Online Access:http://hdl.handle.net/10071/22771
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/22771

Internet

http://hdl.handle.net/10071/22771

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