Effectiveness of internal marketing at NGO and its influence on Volunteers´ performance and loyalty

The purpose of this study is to analyze the effectiveness of internal marketing and its relation to the outcomes: loyalty and performance. The research was conducted in a form of a questionnaire which enabled gathering information from volunteers and testing the stated hypotheses. The data was analy...

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Detalhes bibliográficos
Autor principal: Dobersztyn, Aleksandra Maria (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Performance
Non profit organizations
Loyalty
Internal communication
Training
Internal marketing
Ngo
Volunteers
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/145406
País:Portugal
Oai:oai:run.unl.pt:10362/145406

Texto Completo

http://hdl.handle.net/10362/145406

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