The role of digital marketing: a perspective from Porto hotels’ managers
The role of internet in the purchasing behavior of tourists led to a modification in marketing plans that became increasingly digital. This study aims to identify how managers of the hospitality industry use digital marketing, as a marketing tool. This study adopted a qualitative methodology compris...
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| Format: | article |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/1822/54115 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/54115 |