International market selection of Parfois

Parfois has been internationalizing into many countries and would like to continue growing. This study focuses on the IMS of Parfois, comparing countries from the all around the world, in a quantitative analysis at first, followed by a qualitative analysis. The purpose of the project is to help Parf...

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Detalhes bibliográficos
Autor principal: Guedes, Marta (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2017
Assuntos:
Texto completo:http://hdl.handle.net/10362/19377
País:Portugal
Oai:oai:run.unl.pt:10362/19377