International market selection of Parfois

Parfois has been internationalizing into many countries and would like to continue growing. This study focuses on the IMS of Parfois, comparing countries from the all around the world, in a quantitative analysis at first, followed by a qualitative analysis. The purpose of the project is to help Parf...

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Bibliographic Details
Main Author: Guedes, Marta (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10362/19377
Country:Portugal
Oai:oai:run.unl.pt:10362/19377