SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR

This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the cit...

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Bibliographic Details
Main Author: Brito, Carolina Silva Cacho Borges de (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/144796
Country:Portugal
Oai:oai:run.unl.pt:10362/144796

Internet

http://hdl.handle.net/10362/144796

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