The cross-cultural impact of the ingenuine smiling celebrity in online advertising
Promoting products via Instagram is a rapidly growing phenomenon in the world of online advertising. Standing out with these advertisements and obtaining desired consumer outcomes becomes increasingly challenging due to the enormous amount of advertisements that already have been implemented on this...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000400003 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582019000400003 |