Price Strategy, Market Orientation, and Business Performance in the Hotel Industry
This study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effe...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.6/11519 |
| País: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/11519 |