Culture as a dimension of country brand: the highs and lows of Brazil’s brand image
Culturally, a country is recognized internationally as representing a significant aspect of country branding and destination branding. Therefore, the aim of this paper is to explore culture’ and its associations for Brazil as a country brand dimension, which is the unit of analysis for this interpr...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000100010 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582018000100010 |