How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
The purpose of this article is to identify which dimensions of online convenience affect consumers’ intention of using online shopping and explore a conceptual model to measuring consumer perceptions of online shopping convenience in order to surpass the shortcomings of previous studies that did not...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.6/6246 |
| Country: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/6246 |