A aceitação do utilizador face aos diferentes formatos de anúncios
Digital campaigns are now a major trend in digital marketing, moreover with the emergence of the covid-19 pandemic, it has become a habit to invest on sponsored publications in order to reach a bigger number of consumers and develop brand awareness among them. As interest grew of users connected dai...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.22/19167 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/19167 |