A aceitação do utilizador face aos diferentes formatos de anúncios
Digital campaigns are now a major trend in digital marketing, moreover with the emergence of the covid-19 pandemic, it has become a habit to invest on sponsored publications in order to reach a bigger number of consumers and develop brand awareness among them. As interest grew of users connected dai...
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| Format: | masterThesis |
| Language: | por |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/19167 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/19167 |