The application of social media for marketing strategies in pharma healthcare
Digital is transforming the way the world does business, and healthcare is no exception. The COVID-19 outbreak has had a significant impact on internet use and accelerated the digital transition worldwide as well as in Portugal. Social media is the fastest communication network among worldwide peopl...
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| Formato: | doctoralThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10071/25816 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25816 |