Exploring effects of hotel chain loyalty program

Purpose – The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program from a behavioral perspective. Design/methodology/approach – A Dirichlet model was estimated to assess purchase frequency and hotel choice within one of the biggest hotel chains in P...

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Bibliographic Details
Main Author: Pimpão, Pedro (author)
Other Authors: Correia, Antónia (author), Duque, João (author), Zorrinho, José Carlos (author)
Format: article
Language:eng
Published: 2022
Subjects:
CRM
Loyalty Program
Customer Loyalty
Dirichlet Model
Repeat Purchase Behavior
Online Access:http://hdl.handle.net/10400.5/24980
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/24980

Internet

http://hdl.handle.net/10400.5/24980

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