Advertising and New Information Communication Technologies (ICT)

New Information and Communication Technologies (ICTs) are increasingly popular in marketing communications as more and more firms shift from mass marketing to one-to-one marketing. There are many exciting examples of these new technological applications. They include mobile marketing techniques such...

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Bibliographic Details
Main Author: Pereira, Francisco José Costa (author)
Other Authors: Verissimo, Jorge (author), Neijens, Peter (author)
Format: bookPart
Language:eng
Published: 2020
Subjects:
Advertising
New Communication Technologies (ICT)
Marketing communications
Mobile applicattions
Online Access:http://hdl.handle.net/10400.21/11140
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/11140

Internet

http://hdl.handle.net/10400.21/11140

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