The importance of perceived service quality in banking loyalty for large business customers
The behaviour of the large corporate banking customers when selecting the main bank and the level of their bank loyalty, are subjects that haven´t been much investigated in previous studies. Most of Portuguese large companies in our sample work with more than 5 banks and there is a positive relation...
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| Formato: | article |
| Idioma: | eng |
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2017
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| Texto completo: | http://hdl.handle.net/10400.19/4282 |
| País: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/4282 |