Business customers segmentation with the use of K-means and self-organizing maps : an exploratory study in the case of a Slovenian bank

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management

Detalhes bibliográficos
Autor principal: Simic, Slavisa (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10362/32047
País:Portugal
Oai:oai:run.unl.pt:10362/32047