The interactivity between sales channels on omni-channel retail
The change in retail, derived from evolution of technology and consumer behavior, leads to a constant up-grading of the strategies employed by retailers on their brands, requiring, in this way, research initiatives on this transformation. This article discusses the importance of interactivity and in...
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | conferencePaper |
| Idioma: | eng |
| Publicado em: |
2019
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/46703 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/46703 |