The Application of a Generational Approach to the Marketing Management of Gerês-Xurés Cross-Border Park (Portugal and Spain)

The purpose of this study is to understand the importance of the application of generational marketing tools to generational groups visiting Gerês-Xu- rés cross-border Park (Portugal and Spain), considering their natural values, the specific consumer behavior giving insights about the most effective...

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Bibliographic Details
Main Author: Nogueira, Sónia (author)
Other Authors: Luís, Maria Emília (author)
Format: conferenceObject
Language:eng
Published: 2022
Subjects:
Generation theory
Generational marketing
National parks
Tourism
Tourism destination
Online Access:http://hdl.handle.net/11328/4334
Country:Portugal
Oai:oai:repositorio.uportu.pt:11328/4334

Internet

http://hdl.handle.net/11328/4334

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