The Application of a Generational Approach to the Marketing Management of Gerês-Xurés Cross-Border Park (Portugal and Spain)
The purpose of this study is to understand the importance of the application of generational marketing tools to generational groups visiting Gerês-Xu- rés cross-border Park (Portugal and Spain), considering their natural values, the specific consumer behavior giving insights about the most effective...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/11328/4334 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/4334 |