Managing controversies when advertising underwear on social media
The following dissertation will explore the brand’s communication strategies to manage the inherent controversy of advertising women's underwear, especially lingerie and swimwear, on social media. Previous research advocated the social media's effect on fashion brands and consumer behavior...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.14/38493 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/38493 |