Understanding customer experience in Orlando theme parks through online reviews from TripAdvisor
In the last decade, the development of social media and digital technology, have empowered customers to strongly engage with firms, to freely behave choice wise and to influence other customers either positively or negatively. In fact, it not only has impact in possible customers but also in manager...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10071/19673 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19673 |