Marketing motivations influencing food choice in 16 countries: segmentation and cluster analysis.

Food behaviour is governed by different kinds of motivations, some of individual nature and others related with the external food environment. This study investigated the eating motivations in sixteen countries with respect to commercial and marketing influences on food choices. The questionnaire su...

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Detalhes bibliográficos
Autor principal: Henriques, Carla (author)
Outros Autores: Matos, Ana (author), Malva, Madalena (author), Bartkiene, E. (author), Djekic, I. (author), Tarcea, M. (author), Saric, M. (author), Bizjak, M. (author), Dolar, V. (author), EL-Kenawy, A. (author), Ferreira, V. (author), Klava, D. (author), Korzeniowska, M. (author), Vittadini, E. (author), Leal, M. (author), Frez-Muñoz, L. (author), Papageorgiou, M. (author), Guiné, Raquel (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
marketing segmentation
cluster analysis
eating motivation
food consumption
Texto completo:http://hdl.handle.net/10400.19/7167
País:Portugal
Oai:oai:repositorio.ipv.pt:10400.19/7167

Texto Completo

http://hdl.handle.net/10400.19/7167

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